“Anything you write is, at its core, selling something. Maybe that something is a product or service. Maybe it’s you.” – Kira Hug
If you’re not sure what copywriting means, start here: Copy is the words businesses and people use to sell something and the words they write.
In short,
- Copywriting moves people to action
- Copywriting is a conversation between you and one person
- It sells outcomes and value, not products or prices
- When you write copy, you are a copywriter
Probably the biggest ‘aha’ moment I had with the process of copywriting was when I realized that copywriting was more than just being creative. …I didn’t start becoming successful, in my own eyes, until I said, ‘No, my clients are not hiring me to be creative; they’re hiring me to deliver an outcome.
Writing! It's My Business
Writing. It sounds simple, right? But here’s the first catch: topics don’t fall from trees. You have to think them up. And think them over. It’s one thing to say, “here’s a topic”….and quite another to say, “Here’s what I have to say about this topic that is interesting, fresh, and authentic.” That requires a laser focus on your central point, your core argument. A mastermind idea.
Writing isn’t, or shouldn’t be, hard in the physical sense. And yet it’s a really hard thing to do.
It’s easy to get overwhelmed with challenges that can arise from your job or life. You don’t have to always feel behind, stressed out or uncertain about what is right to do next. Things get easier when you have the right person helping you, so you can step powerfully into this new chapter of your life and work.
If you’re looking for how to forge a clear and creative path through the maze of writing, I offer copywriting/freelancing services. For more information, contact me: 501.500.1377 or email [email protected]
The Ultimate Free Masterclass:
"How Copywriting Can Help Make More Money in Your Business."